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The BookThe_Book.html
Our Journey
Sneak PeekSneak_Peek.html
PurchasePurchase.html
News/EventsNews_Events.html
SupportersSupporters.html
ContactContact.html
 
 

Gena Dawn is an art educator and travel photographer based in San Francisco, CA.  Brad Kane is a writer for the entertainment industry.  In 2009-2010, they spent a year traveling in Asia, where their adventures inspired “The Rainbow’s Journey.”


For those who know Gena, it was no surprise that she created a book about a rainbow.  From a young age, she was fascinated by color: Rainbow Brite was her first hero, and her earliest memory was seeing a rainbow arching across the sky.  She had always wanted to create a book that would inspire that same sense of wonder and magic in children, and the trip to Asia provided the perfect opportunity.

Gena and Brad aspired to create a work of art that would introduce children to concepts in color, and to the vibrancy of Asian life.  They created the book over a three month period in India and Bali, and Gena later tested it in her own San Francisco classroom before finalizing the look and feel.


But creating the book was just the beginning – the real challenge was publishing it!   In 2011, Gena launched a fundraising campaign on Kickstarter.com, aimed at polishing the book to industry standards, and funding the printing of a thousand copies.  She quickly met their goal and was on her way to publication.  Watch the campaign video below.

 

In 2012, Gena launched At Dawn Publishing, a new imprint for which “The Rainbow’s Journey” would be the flagship title. 


Retailers showed strong early enthusiasm for the book, and by launch it was stocked in over a dozen bookstores and retailers around the Bay Area – including the SF Museum of Modern Art Bookstore!


The reception has been amazing... and this is only the beginning.  Gena would love you to check out “The Rainbow’s Journey” for yourself, and consider putting it in the hands of a child who might be inspired by what they find inside...

GENA DAWN is an elementary and middle school art teacher at the Presidio Hill School in San Francisco.  She is the founder of At Dawn Creative™, At Dawn Photography™, and the popular Artsy Avocado™ art camps.  Her favorite color is amethyst.


BRAD KANE studied film and writing at Stanford University, and currently works in the entertainment industry.  His favorite color (and flavor) is chocolate!

AT DAWN PUBLISHING™ is an independent imprint dedicated to educating children around the world through the use of art, culture, and the core values of progressive education.